Company News, New Products

Aveda Goes Back to the Original

First hair care product, Cherry Almond, is re-released with a twist.

Ahead of Aveda’s 40th anniversary this fall, the brand is relaunching one of its very first products ever. This week marks the official launch of Aveda’s new Cherry Almond shampoo and conditioner.   In 1978, Horst Rechelbacher launched Aveda with a handful of shampoos and one conditioner: Cherry Almond Bark. The Cherry Almond Bark conditioner went on to be a fan favorite for 30 years, and was on shelves until just over a decade ago when it was discontinued. Fans and Aveda artists constantly re...

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